Some people use smoking as an emotional crutch - they light one up when they are stressed, angry, or upset
Peter Selby, an addictions researcher at the Centre for Addiction and Mental Health in Toronto, wonders why the British team is promoting e-cigarettes when there are proven alternatives, such as quit smoking programs, counselling programs and nicotine replacement patches, inhalers and lozenges
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These cravings make it difficult to quit cigarettes or other forms of nicotine
The shirt is a testament to the power of internet culture and how a simple concept can quickly become a viral sensation