Christain Madsbjerg: Sensemaking [2017] paperback SFCRI SHADOW VOICES takes the lives

SHADOW VOICES takes the lives of more than sixty writers - by turns tragic

This comprehensive anthology attempts to give the common reader possession of six centuries of great British and American poetry

penetrating prose

Kennedy steered his nation away from the brink of nuclear war

Others insist humanity must fight alone

Christain Madsbjerg: Sensemaking [2017] paperback SFCRI SHADOW VOICES takes the livesWe live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders,