It appears that when menthol cigarettes were banned in the state in 2022, new products containing synthetic cooling agents and explicitly labeled as "non-menthol" were heavily promoted by tobacco retailers to former menthol smokers
Mark, from sales, was phenomenal
Although this could make ECs more addictive, it raises an important ethical issue of whether a product, which is probably beneficial for a part of the population (smokers), should be restricted (which could result in reduced efficacy as a smoking substitute) because some other parts of the population (non-smokers) decide to voluntarily adopt its use and perhaps becoming addicted to it 20
"Minneapolis Police Bulk up Resources out of an Abundance of Caution, Source Says"
By legal requirements, they also have branding, health advisories, and graphic pictures