Exposure to protobacco and anti-tobacco messaging Exposure to anti-tobacco messaging in the media declined significantly over time (Table 2)
Advertisements emphasised their cool and refreshing taste
With regard to gender, 53.7% of the participants from China were men (n=151) and 46.3% women (n=130), while the figures for Cyprus were 37% men (n=114) and 63% women (n=194)
Admittedly, it wont be all cigarettes, just those with a characterising flavour other than tobacco

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