Beer Institute Revises Marketing Code to Address Alcohol Variants The Beer Institute released a revision to its advertising and marketing code Thursday addressing alcohol variants of non-alcohol products, such as the ones called out by wholesalers a change meant to help consumers distinguish between alcohol and non-alcohol versions of beverages with popular brands names. Effective immediately, the trade group advises that all advertising and marketing materials for the alcohol variant of any non-alcohol product, including but not limited to packaging, should be readily distinguishable from the advertising and marketing materials of the non-alcohol product to not confuse consumers about the alcohol nature of the alcohol variant, according to a press release
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