With Australia and now the UK being the only countries in the world to introduce standardized packaging, it is hoped that related research such as that we have published and continue to publish in BMC Public Health will play a role in the movement towards enforcing implementation of standardized packaging as part of tobacco control strategies across the globe.
The lack of communication is likely a survival strategy
This allowed the tobacco industry to make enough profit on premium brands to subsidise its cheap brands, keeping them cheap enough for young people to afford to start smoking and to prevent price conscious smokers from being incentivised to quit.
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Dr Sara Hitchman, Lecturer of Addictions who led the work at Kings College London Maeva May, Head of Policy at the British Heart Foundation, said: These findings vindicate the decision to adopt standardised packaging in the UK, as it has clearly had an impact on the attitudes of smokers
