From May, cigarette packets will no longer be branded and will come in a standardised box because, well, as Moschinos in-joke explains, smoking kills
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Both types of packaging had their fans, who were almost as loyal to the type of pack as to the cigarette brands themselves
The cinephile portion of this broad audience believed in this authors view that a film is meant to be relished, ravished, reverized, just as the bohemian believed a cigarette is meant to be indulged