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PMIs claim that IQOS helps users switch from traditional cigarettes is unsupported by PMIs own research showing that very few users actually completely switched and significant dual use (using both cigarettes and IQOS) remained
Cigarette numbers and per capita consumption from The Tobacco Atlas: Archived March 25, 2019, at the Wayback Machine "Nicotine, Tar, and Co Content of Domestic Cigarettes"
Archived from the original (PDF) on 27 November 2019
Richard Besser, president of the Robert Wood Johnson Foundation and former acting director of the Centers for Disease Control and Prevention, wrote in a statement
At first, I thought it was a burning bush or maybe a melting wire
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