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Cooper's hijackingand several imitators (known as the D

Plain packaging is recommended by guidelines on Article 11 (packaging and labelling) and Article 13 (tobacco advertising, promotion and sponsorship) adopted by the Conference of the Parties of the WHO FCTC

While smoking has decreased in America, cigarette butts remain the most littered item across the globe

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It is estimated that standardised packaging is directly responsible (after taking into account other factors such as tax increases) for 25% of the 2.2% drop in smoking prevalence observed in the 36 months after the introduction of standardised packaging as compared with the 36 months before