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For simply suggesting that filling a room with noxious ass wind is superior to smoking, this commercial gets a slightly higher grossness rating than the last one, putting it on par with grandma kissing you on the lips and holding it a beat too long

When someone calls 1-800-QUIT-NOW, they can speak confidentially with a highly trained quit coach

The American Journal on Addictions, 28 (2), 55-62

"It's still something thankfully that's very rare," she said

While the move may have put a dent in the chain's revenue stream, Andrew White, an associate dean at the University of Oxford's Sad Business School told The Huffington Post in an earlier interview that it ultimately helped improve its credibility with consumers