As a cigarette mascot, Willie was used to advertise Kool from 1934 until 1960 in various media
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Benam was also able to analyze the behavior of mucus-transporting cilia protruding from the small airway cells into the smoke-exposed microfluidic channel in an automated high-throughput fashion working with Janna Nawroth, a past Wyss technology development fellow with co-author Kit Parker, a Wyss core faculty member and the Tarr Family Professor of Bioengineering and Applied Physics at the Harvard School of Engineering and Applied Sciences
Think of an empty cigarette box as the right choice to represent your brand