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For Sweden, however, this becomes a sensitive issue, since different nicotine products are not used in the same way and do not have the same risk profile

In their own words, marketers at Lorillard used promotions to strengthen the bond with loyal smokers. In practice, they offered discounts so deep, it made purchasing Lorillard cigarettes a no-brainer

That would be a really weird intervention, she said

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Visit Lung.org/ecigs to view American Lung Association's statement on E-cigarettes, learn facts and download resources for parents, schools and teens