Oxford University Press: 9
Noel JK, Rees VW, Connolly GN
The television networks, which stand to lose approximately eight per cent of their total annual advertising revenue through the Public Health Cigarette Smoking Act, are now attempting to avenge the loss of their tobacco advertising by unleashing their time salesmen upon ad agencies to grab all manner of other consumer-product advertising revenue from the print media, whose own resulting losses may turn out to be greater than whatever gain they may enjoy from cigarette advertising
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But even this per-capita drop does not tell the whole story, because in this same six-and-a-half-year period the total production of tobacco itself, as distinct from the total number of cigarettes sold, has dropped from two billion three hundred and forty-four million pounds to one billion eight hundred million poundsa decrease of about twenty per cent