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The regional branches are organised as limited partnerships, with a regional manager for each branch, who reports directly to the head office in Essen (Aldi Nord) or Mlheim an der Ruhr (Aldi Sd)

Lighting strategy : Combine warm overhead LEDs with cool-toned spotlights to highlight products

But that may be changing

After California's December 2022 ban, RJ Reynolds and ITG introduced non-menthol cigarettes with packaging and marketing strategies similar to those of menthol products

In response to increasingly stringent restrictions on tobacco advertising, promotions, and sales, tobacco companies have turned to other novel marketing tactics such as flavor descriptors or flavor imagery, to appeal to target audiences [41]