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Were not addicted, but dang, do we love our nicotine treats
This advance is projected to spur extensive market growth, making modular devices a major force in the E-Cigarette Market
Although IQOS use is currently low and its marketing strategy rather limited, now is the time to put appropriate guardrails in place to prevent its use by non-tobacco users, youth and young adults, and others at risk of persuasive advertising campaigns promoting IQOS as a reduced harm tobacco product
[6] Research confirms that well-designed warnings based on scientific principles improve safety behavior, with effective warnings leading to greater compliance than their absence
It is understood that nicotine is an addictive drug, but that fact is made worse when the age of introduction is factored in, Dr
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