By focusing on simplicity and visual harmony, the brand creates a modern identity that feels fresh and accessible while maintaining strong recognition
It settled the lawsuits that focused on recovering billions of dollars in health care costs associated with treating smoking-related illnesses, per the June 2026 letter to F1 and the FIA, and MSA banned tobacco advertising targeting youth, specifically limiting sponsorship of auto racing events. Advertisement Public health entities have called on F1 about this matter before, but these partnerships are still allowed and so Ferrari and McLaren are still permitted to partner with Zyn and Velo respectively
Neuropsychopharmacology, 31 , 15451549
We dont want anyone who doesnt smoke or already uses nicotine, to use JUUL products
When I started my career, one of my dream brands to work with was Canes, so this feels really full circle