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Those ads have since been pulled but new research suggests the brief advertising campaign sparked the interest of perhaps an unintended target: teenage girls

In a fire, as I recall, Sailor replies

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However, there was a small decrease in smoking prevalence among 1624-year-olds, although this was not considered substantial after adjusting for other factors. A study from the UK found that the implementation of standardized packaging, including minimum pack sizes, did not significantly change the mean number of cigarettes consumed

This was done to provide a longer timeline for measuring any changes in tax evasion and avoidance