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Such marketing appeals to biospheric values, with emphasis on the intrinsic value of the ecosystem, implying a moral imperative to act pro-environmentally.13 Biospheric values inspire consumers to pay a premium for products perceived as eco-friendly, such as energy-efficient appliances and organic foods.3 Notably, the market share for premium-priced Natural American Spirit increased by more than 400% since 2002,4 even as the number of cigarette smokers in the USA declined to a record low.5 In reality, biospheric values are entirely incompatible with smoking cigarettes of Footnotes Contributor JJP and LH proposed the study

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And, I think these are just the same way

Tyler Piccotti joined the Biography.com staff as an Associate News Editor and is now the News and Culture Editor