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The cigarette holders are equipped with labyrinth seals as required by ISO 3308:2012

And then

Filters made with ROA (Random Orientated Acetate) technology are being used to their full capacity

The inside of the cigarette is revealed so the consumer can see the charcoal filling the inner chamber, and words like invented, amazing charcoal, and modern science work together to further present Lark as the most advanced cigarette on the market

By improving the safety image and reducing harshness into the respiratory tract, filtered cigarettes allowed tobacco companies to expand their market share to a younger more female demographic