It is well known that smoking is harmful to health, serving as a leading preventable cause of disease, disability and premature death
IQOS ads appeared exclusively in higher-end fashion and tech magazines, including GQ, Mens Journal, Popular Science, Vogue and Wired, positioning IQOS as a premium product offering an innovative design
Estimates Derived from US National Health Surveillance Systems between 1965 and 2015
This chapter critically examines the industrys use of social media platforms, influencer marketing, and user-generated content to promote e-cigarette products, particularly among adolescents and young adults
Lark - I remembered seeing these on the shelves, but I can't remember anyone who ever smoked this brand