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From Classic Ice Burst and Gold Flake capsule variants to Marlboro Ice Blast, Benson & Hedges menthols and Four Square Clove Crush, adult smokers now find a wide range of fresh, clove, herbal and double-burst options in paan shops, neighbourhood kiranas and quick-commerce apps across major cities. Behind this variety lies a serious reality: India is the worlds second-largest consumer of tobacco, with nearly three in ten adults using some form of tobacco and tobacco use causing an estimated one million or more deaths every year in the country

And the world continued to take notice

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It does not mean that Zyn nicotine pouches are officially FDA approved for smoking cessation , only that they appear less harmful than existing tobacco products and alternatives like e-cigarettes