If they dont comply, or if the FDA determines they dont show sufficient proof the devices are effective for smoking cessation, the products may be pulled from the market
The judgment is a fresh blow to companies who face having to replace their current heavily branded distinctive packs with boxes that are indistinguishable from each other bar the brand name on the packet in standard typeface, colour and size
Clear timelines help manage expectations and reduce frustration, especially when moving from smaller deposits to larger withdrawals
In time, it will push the entire UK tobacco market underground, and I urge the government to reflect hard on the consequences of this policy decision and the lasting impact that it will have on the UK.
The man who did as much as anyone to establish the Framework Convention while an executive director of WHO, Derek Yach originally from Cape Town but now based in the US finds himself on the wrong side of that wall