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The research found that a year after being introduced, standardised packaging was associated with an increase in the number of people thinking about quitting and trying to quit, and that children aged between 12 and 17 found standardised packaging less appealing

This battery capacity guarantees extended use, eliminating the hassle of frequent recharging

Being addicted to something is harmful

Changing the physical characteristics of a product by creating utility, or delivering what represents true value to the customer are tried and tested ways of strengthening a brand

2018 marks the 60 th anniversary of the debut of Cocoa Puffs, the deliciously chocolatey cereal from General Mills that breakfast enthusiasts have been going cuckoo over for decades