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From nearly the beginning, tobacco executives saw the value in appealing to the other half of the population, and in the process of trying to capture that market, failed to realize the side product of their successful attempts: the creation of the techniques, brands, and strategies that would come to define advertising, marketing, and American culture

Sure, heavy duty matches are good, too, but a good lighter is fast and efficient

Under the weight of financial stress, he acknowledged a gradual escalation in his alcohol consumption

Real value depends on the selected quantity

Lets tackle this from a practical perspective