More than half (51%) of ads for e-cigarettes and heated tobacco products featuring youth-appealing themes also featured young models
It became the first single Korean cigarette brand to join the "1 trillion won global sales club." On the back of Esse's strong global performance, KT&G's overseas combustible cigarette sales rose 29.4% year-on-year to 1.8775 trillion won in 2024
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The vaping systems usually consist of a cartridge containing a liquid, a chamber that vaporizes the liquid using a small heating element, and a battery that heats a liquid that contains the active ingredient (nicotine or THC)
10 Research from the European Union, United States, Canada, Brazil, Australia and New Zealand consistently shows that flavored tobacco, particularly menthol, encourages smoking initiation among young people