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Denvers Safety, Housing, Education and Homelessness committee was debating a bill that would ban the sale of flavored tobacco, including menthol cigarettes

This familiarity can make the transition easier for many smokers

This is largely due to the ability of vaping to closely mimic the physical and sensory experience of smoking, providing a similar hand-to-mouth action and inhalation process that many smokers find satisfying

The company was concerned that white smokers would be put off by ads for brands such as Kool and Newport that featured Black models and culture

"Systematic review of the epidemiological evidence comparing lung cancer risk in smokers of menthol and regular cigarettes"