Despite obstacles, the brand established quality benchmarks that continue today
Each paper measures 70mm x 36mm and features cut corners to make rolling fast and accurate
And yes, the candies were never advertised as cigarettes in fact, sticks was the preferred term
Although IQOS use is currently low and its marketing strategy rather limited, now is the time to put appropriate guardrails in place to prevent its use by non-tobacco users, youth and young adults, and others at risk of persuasive advertising campaigns promoting IQOS as a reduced harm tobacco product
Its sleek and slender profile, measuring 7 inches long, 0.3 inches wide, and 0.3 inches high, combines both functionality and style effortlessly