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It's powerful, but that's intentional
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As of January 1, 2013, County taxes on tobacco products include $0.60 per ounce of smoking tobacco and smokeless tobacco, $0.05 per little cigar and $0.30 per large cigar
This branding element, where the text Marlboro is inside the chevron, was carried through to cigarette sticks that could serve communicative purposes, a common practice among cigarettes sold in low-income and middle-income countries.7 Additionally, the blue pack is particularly unique as it is Marlboros first rhubarb incense (klembak menyan or KLM in Bahasa) cigarette, a traditional cigarette popular among people in rural areas and farmers in Java, Indonesia.8 9 The adoption of the unconventional font style with the Crafted and Authentic descriptors for these handmade cigarettes may evoke an artisan aesthetic appeal to consumers